Q&A
+ How can researchers recruit participants for their studies on Gorilla?
Gorilla offers various recruitment services that integrate natively, such as Prolific, Amazon Mechanical Turk, and Sonar systems. If you prefer not to use an external service, you can create a link to your study and share it via social media or email. This method allows anyone with access to the link to participate in your study. Many students prefer this approach as it doesn't involve additional fees.
+ Can Gorilla be used for both qualitative and quantitative research?
Absolutely! Gorilla supports both qualitative and quantitative research. We have a survey tool for creating qualitative surveys, and participants can record responses via webcam. For quantitative research, Gorilla captures reaction times, accuracy, and interaction data, such as mouse clicks. All participant actions are logged as part of the dataset, providing a comprehensive range of data.
+ What research domains can benefit from using Gorilla?
Gorilla can be applied across many domains, including military research, teaching, economics, and security analysis. For example, we’ve had researchers study attention in military pilots using online experiments. The Shop Builder tool is great for examining consumer behavior, and Game Builder allows for gamified research. Social behavior can also be studied using multiplayer features. Gorilla can even simulate websites, such as online shops, to study user interactions and reaction times.
+ How is statistical significance determined when using Gorilla?
Determining statistical significance depends on your specific research design. For example, in a study comparing three different shop designs, you might calculate average reaction times and use ANOVA or t-tests to compare the results across participant groups. While the specifics vary by field, Gorilla provides guides to help users with data analysis.
+ Are there resources available for learning how to create gamified experiments in Gorilla?
Yes, we have a recorded webinar on our website that walks you through setting up a game using Gorilla’s Game Builder tool. This hands-on tutorial explains everything from start to finish. Additionally, our support page contains extensive resources on all Gorilla tools, making it easy to find the information you need.
+ What is Gorilla's fee structure?
Gorilla has a tiered pricing model. It’s free to use for building and testing experiments. When you start collecting data, pricing kicks in, and you're charged per dataset (participant). We offer a pay-as-you-go option or subscription plans for labs and departments. Many UK universities already have subscriptions in place, but pricing details are available on our website if needed.
