Want to Generate Impact? Get Creative.

... For researchers, this matters more than one thinks because funders are increasingly looking for a real return on their research dollars, euros and pounds. For example, the Ford Foundation, the second largest in the US, expects grantees to “achieve the greatest possible impact”; EU Horizon 2020 Proof of Concept grant applicants must outline the economic and/or societal impact expected from the project; and the UK’s REF, in assessing applications, gives a 25 percent weighting to the ‘reach and significance’ of impact. But what is impact and how can you generate it?